The 2026 container shipping market is giving freight buyers something they have rarely had in recent years: a genuine strategic advantage, especially for those with the right strategic partners
On key lanes such as Asia to Europe, carriers are showing strong interest in bids, and shippers are in a position to be more selective. This moment offers freight buyers a rare opportunity to reassert control, reduce volatility, and reshape relationships after several unpredictable seasons. While many shippers are still hesitant to act, the shift in market conditions is giving them room to think ahead.
Inside the 2026 bid season playbook
In a new episode of The Freight Buyers’ Club, host Mike King speaks with Mark Chadwick, President of the Global Shippers’ Association, and Chantal McRoberts, Director at Drewry Supply Chain Advisors. Together, they explore how shippers should approach the 2026 contracting season with a clear strategy. The conversation touches on rate dynamics, geopolitical developments, and the hidden risks that often go unchecked in standard contracts. The timing is especially relevant for logistics leaders preparing for the coming year.
Long-term planning over short-term spot chasing
Mark Chadwick sees this moment as one for strategic action rather than short-term opportunism. His organisation expects to place over 80 percent of its volume into long-term contracts this season. Even with slightly reduced forecasts in some verticals, the goal is to secure pricing early and build stability with carriers while conditions are favourable. Acting early gives buyers more than just lower costs. It creates control, consistency, and breathing room in the year ahead.
Redesigning contracts to reduce risk
This season, attention is shifting away from headline rates toward how contracts are built and where risk lies. In her work advising global shippers, Chantal McRoberts describes how buyers are taking a closer look at specific cost elements such as detention, demurrage, and fuel surcharges. There is a renewed focus on whether terms are clearly defined and how risk is distributed between shipper and carrier. Buyers are being more deliberate in how they structure agreements, looking for clarity and accountability in every clause. The advantage now lies in reducing grey areas that previously led to cost uncertainty and service gaps.
Geopolitical risks remain part of the equation
The episode also explores how global risk factors continue to influence pricing and reliability. Ongoing volatility in the Red Sea and uncertainty surrounding the Suez Canal are key variables that could impact available capacity in 2026. If routes normalize, excess capacity may re-enter the system and soften rates further. But if diversions continue, especially around the Cape of Good Hope, rate pressure may persist in certain corridors. These scenarios are shaping the way procurement teams think about contract timing and duration.
A reminder to strengthen planning discipline
One of the recurring themes from the conversation is the need for forward planning. There is concern that some buyers may underestimate exposure simply because their supply chains appear to be running smoothly. But stability in movement does not necessarily mean resilience. As companies move through 2026, procurement teams are encouraged to reassess how prepared they are for new disruptions. Cost is one part of the conversation, but risk tolerance, lead time flexibility, and partner accountability are just as critical.
What smart buyers are doing now
Throughout the conversation, both guests return to the same message. Even in a favorable market, the fundamentals of strategic planning do not change. Freight buyers who diversify partners, take the time to negotiate meaningful contract terms, and apply equal scrutiny to pricing and service will be best positioned to succeed. A buyer’s market does not guarantee supply chain stability. That still requires a plan.
If you found the insights in this conversation valuable, subscribe to The Freight Buyers’ Club podcast. Each episode brings in practical advice from experts across the global supply chain to help buyers approach changing market conditions with discipline.
Do you need support with your 2026 planning?
For companies finalizing their approach to the 2026 contracting season, this episode provides relevant perspective. The market will reward those who act early, negotiate intentionally, and build agreements designed to withstand change.
If you are planning your 2026 logistics strategy and want to ensure your freight agreements are built for more than just short-term savings, Dimerco can help. Our team supports global shippers with contract design, market intelligence, and reliable freight execution across Asia, North America, and Europe.
Let’s work together to turn uncertainty into advantage. To start a conversation about your 2026 freight strategy, get in touch with a Dimerco specialist today.
